David Milliken's Brand Marketing Blog

Welcome™

Posted in Welcome by dlmilli on November 3, 2009

When I tell people I worked in brand marketing on the Coors Light brand I often get this response: What was it like working with the Coors Light twins?

Coors Light "Love Song" Ad

Many people hear the word marketing and immediately think of TV ads. But like an iceberg, the 10% of what we do that you see (like the famous twins), is supported by the mass of our efforts – strategy, research, planning, and more. So while ads of athletes and mascots roaming the halls of ESPN are funny, I promise they do not reflect the life of the ESPN brand marketing team. (Contrary to popular belief, the brand manager for Charmin is not an animated bear).

ESPN ad

Charmin Bear ad

While there are countless blogs that offer marketing advice, the goal of David Milliken’s Brand Marketing Blog is to provide insight into the professional life of a brand marketer. Have no fear – I will also provide plenty of perspective about the right way to grow both sales and brand strength.

Who am I? The Senior Brand Manager at a large Napa, California winery. My marketing experience also includes MillerCoors, Scotts Miracle-Gro, Zagat Survey (yes, those awesome restaurant guides), and IBM. I have an MBA from NYU’s Stern School of Business and an undergraduate degree from Emory University.

So come along and share the new challenges, learning experiences, and fun I experience as a brand marketing professional. Please make this an interactive blog by sharing your questions, opinions, and experiences.